The booming off-shore eLearning industry in India has a few unique problems of its own to grapple with. An acute shortage of trained Instructional Designers is one. Unlike the United States, there are no institutions offering courses in Instructional Technology or Instructional Design. This usually means a great deal of time and money and effort is spent by companies in bringing their rookie ID talent upto speed. To address this problem, a Pune based custom eLearning solutions provider, Brainvisa is experimenting by partnering one of India's renowned educational institutes, Symbiosis, to offer their students of Mass Communication an optional course in Instructional Design. The students are being encouraged to consider entering this field, apart from their usual choices of advertising, print, broadcast, and journalism. The collaborators hope that this first of its kind initiative will gather momentum and go a long way in addressing the needs of the eLearning industry.