Bersin have launched "The Corporate Learning Factbook", a new study on the US learning market. Bersin claims that "The Corporate Learning Factbook® is the US training industry's most complete and comprehensive study of corporate training budgets, spending, delivery volumes, staffing, and trends."
They are charging $595 a pop for this report and unfortunately as that amount translates into a whole lot of money when converted into Indian Rupees, I have decided to rely on my friends at Kineo for their take-aways from this study.
According to Bersin the US learning market is worth $46.6bn.
The study provides quantitatively-supported analysis on trends shaping the US learning market. Findings include:
- The corporate learning market grew by 5% in 2005, with fastest-growing spending rates in the technology and retail sectors. Spending increases by small and medium-sized businesses (6 to 6.5%) were double those of large enterprises (approximately 3%).
- The biggest percentage of program dollars go to management and leadership training, rated as a first or second priority by 37% of respondents. These investments are fueled by succession planning and the need to develop new and mid-level management talent.
- Spending per employee varies widely, depending on industry sector and company size. The spectrum ranges from $4,000 per employee in business services to $200 in retail. The average per learner expenditure is $1,412.
- LMS spending is typically 3 to 7% of an organisation's total training expenditures. Consolidation of LMSs is a significant trend, with 26% of large enterprises consolidating or reducing the number of LMSs within their organizations over the last year. One-third plan to consolidate in the next 12 months.
- The adoption of virtual classroom technology is high in most sectors. The study found that 60% of respondents are now using virtual classes as part of corporate training.
- One-third of training groups report staff increases over last year. One-half say staffing resources have remained unchanged, and just 13% have reduced staff size.


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