B2B Marketing today is at a cusp of a revolution. This is both a time of great confusion and great opportunity for the B2B marketer because of the sheer enormity and explosion of marketing technology landscape. We hope to cover this segment through the writings in this blog and to try and make sense in a collaborative way of the ongoing evolution of this marketing technology landscape and bring out the unique stories of B2B marketers meeting their brand objectives.
I hope that you will find the content here useful. Please do write to me with your suggestions that will help me improve. Do also feel free to contribute news and views either through email or as comments on the posts.
-Ankush Gupta, Founder, The Learned Man | Managing Editor, MarTech Advisor